Acabamos de hacer un pequeño análisis SEO de la situación de la filial de Reino Unido de uno de nuestros clientes.
Aquí os dejamos el análisis on page y off page que hemos elaborado:
SEO ON PAGE
Morplan.com website requires optimizing meta tags on almost every page.
Optimization of meta tags:
• Title: Many pages have no title and the url appears.
• Description: No Description on any page, or it is too short.
• H1, H2, H3: The Home and the Categories don’t have H1.
• Alt: Images of products have the label Alt empty.
• Missing optimized text in products’ categories.
Web architecture: it is not optimized, and there isn’t a logical and semantic order in the content structure (friendly URL).
WPO: Optimize images to reduce weight and decrease loading time.
Geolocation: Morplan markets in two countries, UK and Ireland. The website is not directed to any of them by the tag href lang.
Schema Code: Schema Code is not implemented anywhere on the website.
Blog: The blog is being used badly on SEO web strategy because it is poorly linked from the homepage and it has not much content.
Profile backlinks is correct and gives enough authority and strength to the page. We have detected a sudden links rise in March 2014. We have to be careful and try that Google does not detect these radical changes as artificial links and penalizes the web.
Both organic traffic as positioned words gave a slump in November 2013 and gradually has been gaining back to March 2014. Starting this month both visits as keywords are driving down again.
Also, as mentioned before, if the web is also focused to position in Ireland, today its visibility in the Google search engine (Google.ie) is zero as it is currently positioning by only 5 words.
Respect to the organic traffic, it has been recorded a significant decline in the same dates as the loss of keywords. Although it went up from the beginning of 2014, the trend of the traffic is decreasing.
Descárgate aquí el informe completo. SEO Morplan